Smart. Profitable. Sustainable.

Solar investments.

Harvest the sun.

New Energy Assets (NEA) helps Northern California commercial, agricultural, industrial and multifamily property owners invest in solar power systems to generate attractive, risk-adjusted returns. We ensure solar systems (and corresponding investments):

• Are optimally sized to maximize utility bill credits
• Feature tier-one equipment backed by industry-leading warranties
• Are installed and warrantied by credible, reliable contractors
• Are priced competitively
• Are structured – financing and ownership – to optimize investment returns
• Adhere to all regulatory and utility requirements
• Are installed on-time, on-budget, as-specified

Through a turnkey project development process, NEA makes solar simple, affordable, dependable and profitable for business and property owners. Here’s how we do it:

1. Analyze your current energy use and costs, property characteristics, and PG&E rate tariffs to determine if solar is feasible.
2. Determine the optimal size of your solar generation system to maximize utility rate savings and investment returns.
3. Create a competitive market: Engage qualified solar contractors to submit design-build bids.
4. Evaluate and source project financing (debt, equity, PACE, etc.).
5. Based on owner objectives and input from the qualified contractor, provide a recommendation – system size, location, installation contractor, system cost, project financing, and financial pro formas – for an optimal system, with top-tier equipment, installed at the best price, and generating the greatest financial returns.
6. Manage the design, engineering, permitting, installation and utility interconnection process.
7. Monitor your solar system's performance and utility savings.

Sunlight is a terrible thing to waste.

We believe generating clean power from an infinite resource, the sun, trumps purchasing utility electricity produced using natural resources (coal, natural gas, etc.). It’s the right thing to do.

 We believe utility rates will continue to increase, while the cost of solar decreases (and the cost of the sun remains constant: it’s free). It’s the smart thing to do.

And we believe investing in solar generates attractive, predictable returns, while hedging your risk of increasing utility rates. It’s the economical thing to do.

Property and business owners in Northern California have two choices:

1. Stay the course: Purchase increasingly expensive electricity from their utility.
2. Invest in solar: Generate predictable, attractive investment returns; hedge against future utility rate increases.

And, three market forces have converged to increase the viability of investing in solar:

1. Ever-increasing utility rates.
2. Significant reductions in the cost of solar systems.
3. Availability of solar tax credits, rebates and project financing.

Ultimately, New Energy Assets exists because there has never been a better time to invest in solar and harvest the power of the sun.